What is SEO ?
SEO stands for Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search results.
Let’s check the 3 important terms that comes in SEO
- Quantity of traffic
- Quality of traffic
- Organic search results
Quality of traffic:
Attracting the visitors who are genuinely interested in your products is the quantity of service. We can attract to our website through many techniques, but the conversion happens only if we attract genuine customers. For instance, if a farmer searching for farming equipment is taken in to website selling apple phones doesn’t make any sense. If he is taken to a website where the farming equipment’s are featured, then we can say it as quality traffic.
Quantity of traffic:
It is the number of right people clicking through from search engines such as Google, yahoo,bing results pages (SERPs) to your website.
Organic traffic is any traffic that you don’t have to pay for.
Types of SEO
There are three types of SEO that we have to consider while optimising a website.
- On-Page SEO
- Technical SEO
- Off- Page SEO
As indicated in the name itself, on-page SEO relates to the contents of a particular page of a website.
On-Page SEO includes strategies to optimise an individual page of a website. This helps the search engines to easily understand the contents of the page and show case them to the right people who are searching for such things in search engines.
This SEO include,
- Keyword research
- Content creation
- Keyword optimisation.
For on Page SEO audit youcan use SEMRUSH site audit tool
All the non-content elements of the website come under technical SEO. Technical SEO mainly consists of the strategies to improve websites backend structure and foundation. It improves the readability of the website that helps the search engines to crawl and understand the site easily. It also provides better user experience for the users which help to improve the website traffic and engagements.
The types of SEO included in this category relate to:
- Site speed
- Site architecture
- Structured data
Off Page SEO
Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Off pages SEO techniques help to strengthen the relationship that your website has with other websites. The off page SEO strategy includes creating more backlinks from quality sites. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established